On the afternoon of April 29, 2022, China Life Insurance (Singapore) Pte Ltd. ("China Life Singapore") held the first Agency Promotion Ceremony to honor the sales elites for making an outstanding contribution to China Life Singapore’s strong growth over the past year. Mr. Lin Xiangyang, the Chief Executive of China Life Singapore, attended the event, acknowledged outstanding agents, and motivated and awarded them with certificates.

To penetrate the local insurance industry and provide the utmost services to local and high net worth clients, China Life Singapore launched its own Agency Channel in 2020. The growth of the agency channel is one of the core strategies for China Life Singapore to explore a new business model of "three-wheel drive, integration and diversification" during the period of development and transformation. The development concept focuses on value enhancement, and strives to forge a high-quality "professional, motivated and diligent" team to provide customers with high-quality insurance services.

Since the establishment of the agency channel for more than a year, despite the repeated challenges of the epidemic, the agency team has overcome great difficulties, and a number of outstanding representatives have emerged. Mr. Chen Yancheng and Ms. Li Lanxiang led the team to make concerted efforts to reach the new level. Through unremitting efforts and struggles, Ms. Ding Yutong and Ms. Jiang Honghong have achieved success and become the top agents of the team, and their hard work has been confirmed and rewarded.

At the ceremony, Mr. Lin Xiangyang delivered a warm speech on behalf of the company. He emphasized that the pandemic has brought opportunities and challenges to the entire insurance industry. The excellent brand value, strong resource support and constantly improvements of product system of China Life will provide solid support for agency channel. Meanwhile, in the post-pandemic era, the two-way communication between China and Singapore will help to enhance new business model and lead great development of the insurance industry under the integration of both China and Singapore markets.

2022 is the year of value enhancement for China Life Singapore. Under the great leadership of the headquarter, China Life Singapore will continue develop new business models, focus on the value growth strategy, seek competitive progress while maintaining stability. In terms of product development, investment growth, and agency team building, China Life Singapore will adhere to the dual lines of self-based and innovative development. Furthermore, China Life Singapore will firmly adhere to the “Six High Missions", vigorously promote the development of agency channel, and continue to provide high-quality services to our customers.