China Life Singapore Releases the Very First Product Animation Video

— Multiplier Guardian Series provides comprehensive coverage amidst the pandemic

To further enhance customers’ experience, China Life Singapore releases their very first product animation video to provide customers with direct and comprehensive understanding of the Multiplier Guardian Series products. Through the video, customers can better understand insurance provisions, enhance their knowledge of the products and complement their personal investment based on their family and personal needs.

The animation video introduces our featured products - Multiplier Guardian Series in a straightforward, easy-to-understand yet vivid and interesting manner. In just 3 minutes, the animation video helps customers effortlessly discover the product by presenting substantial important information including key benefits, coverage, unique features and riders.

Watch the video: https://www.youtube.com/watch?v=xkiAwjeDPxA

China Life Multiplier Guardian Series comprises of two whole life plans, Multiplier Guardian and Multiplier Guardian Plus. Customers can select their desired protection level by multiplying their coverage by 1, 2, 3 or 4 times of the sum insured in order to fulfil customers’ financial protection to the fullest. This is also expected to meet the complex demands of the public towards the insurance during the COVID-19 pandemic.

At the same time, Multiplier Guardian Series provide a much longer coverage period as compared to similar products in the market.

Kevin Cai, Chief Actuary of China Life Singapore, said, “The death benefit of multiplier offers coverage up to the age of 88 years, that is the most optimal policy maturity age in today’s market. Due to the ageing population of the local market, this will provide better long-term protection for customers.

Furthermore, this product allows customers to select their desire protection level and select the premium payment term that is most suitable for them. Customers can also enjoy additional benefits, including purchasing additional coverage without health screening at important life milestones, deferring premium payments for up to a year in the unfortunate case of job loss, transferring the high cash value of their policy to an annuity after retirement, amongst other benefits.

China Life Singapore is committed to satisfy its customers’ needs and desire while eliminating their worries and concerns. This product provides our customers with thorough and comprehensive coverage. This is a new milestone in the company’s journey.

In addition, the company has been continuously enhancing and launching new products to fulfil customers’ risk protection, retirement, wealth management and legacy planning needs. Future product animation videos will continue to provide relevant information regarding different product types in a rich and visually engaging manner to customers. Customer can better understand each product type, respective protection coverage and benefits and plan their investments according to their needs. The insurance product animation is to assist the company’s sales team in enhancing their service to all customers.